10 Essential Shopify Apps

Shopify is an all-in-one eCommerce platform that allows you to launch your store quickly. Whether you're looking to sell digital downloads or physical products, Shopify has you covered.

With a few Shopify apps, you can level up your email marketing game and reach customers more effectively. Here are 10 essential apps to help you boost your sales and grow your business.

1. PushOwl

PushOwl helps businesses collect more subscribers with push notifications that appear in the browsers of desktop and mobile devices. The app offers different types of automated push notifications, including abandoned cart reminders, retargeting messages and win-back campaigns, and on-site messaging via exit-intent pop-ups.

Push notifications are personalized, relevant, and highly visible as they show up directly on a subscriber’s device screen without them having to open an email or app. They are the perfect solution to re-engage shoppers that have already abandoned their carts, re-engage those who haven’t yet completed their purchases and send order status updates to customers when their products ship.

The PushOwl app also works with Alloy, an automation platform that enables businesses to set up and run workflows. This integration makes it possible to send triggered push notifications when an item is back in stock or when prices drop, among other events.

2. Globo Pre Order

There are many Shopify apps that help you expand the functionality of your store. These apps can be used for marketing, sales, customer care, and more. However, picking the right app can be difficult. Here are some tips to help you choose the best Shopify app for your business.

Pre Order is an excellent Shopify app that allows you to increase sales by offering customers the chance to pre-order products. This app is easy to set up and is compatible with any theme. Once installed, it will replace the “Add to Cart” button with a “Pre-Order” button on "Product and Collection" pages. It will also show a countdown timer to notify shoppers when the product is back in stock. It’s also fully customizable with a variety of features. It even supports partial payment. You can find out more by visiting their website.

3. AfterShip Order Tracking & SMS

AfterShip is an efficient app that helps Shopify store owners to track their shipments with a click. The effective app imports customer tracking information automatically and sends email and SMS updates to customers with their shipping status. It supports shipment tracking of UPS, FedEx, DHL, and Australia Post with 900+ carriers.

One of the strengths of Shopify is that it has a wide range of apps to enable eCommerce sellers to do a lot more than simply sell their products online. Unlike some competing hosted site-building platforms, you can also present your content as AMP pages and use an SSL certificate for free. There's even a dedicated Shopify POS device called 'POS Go' which looks like a smartphone and comes with a card reader, barcode scanner, and till. The device is currently only available in the US, though.

4. Printful: Print. on Demand

Printful is one of the best dropshipping services for companies wanting to sell print-on-demand products. They are committed to offering a seamless experience for their customers, and they have numerous eCommerce platform integrations (Shopify, BigCommerce, Etsy, Squarespace, WooCommerce).

Printful offers 400+ premium products to choose from, and their personalization tool lets you add text or photos. Their printing facilities create and ship each product only when an order is placed, which eliminates waste and eliminates the need to hold inventory or pay upfront costs. They also offer a free sample service for their merchants so they can test the quality of their products. Moreover, they have an extensive customer support community for their users. The community has over 25,000 members and is an invaluable resource for anyone interested in running their own print-on-demand business.

5. Instafeed

Instafeed is a Shopify app that allows you to display a shoppable Instagram feed on your store. It’s easy to set up and use and can help increase sales for your business.

Cart Conversion Boost is an app that helps reduce shopping cart abandonment by hiding PayPal, Apple Pay, and Amazon Pay on the checkout page. This makes the checkout process more straightforward and less distracting for customers, which can lead to more sales.

ReConvert Upsell & Cross-Sell is the ultimate Shopify app for creating one-click upsell and cross-sell offers that appear on the checkout and thank you pages. It also offers features like urgency timers, popup discounts, product recommendations, and customer surveys. It can help you turn first-time buyers into repeat customers and loyal clients. It works fully with the Shopify admin panel, so there’s no need to learn a new platform.

6. Shoppable Feeds

Shoppable feeds are one of the best ways to boost website engagement & conversion. They can help you showcase social proof & brand loyalty, turn UGC into shoppable content, display hashtag campaigns, etc.

The app has a rules tool that automates taxonomy based on Shopify product attributes. It also enables you to optimize product descriptions by filtering out unwanted words & optimizing image size, file name, alt text, etc.

It helps you create a quality Google Shopping, Pmax, and Microsoft Ads campaign in minutes. You can easily add new products, track performance metrics & create remarketing ads in real time. You can also use it to manage orders & payments. It also supports multilingual & international pricing. It is easy to install and free to use. It also offers a 21-day trial period. It is highly scalable and secure.

7. ReConvert

Shopify is a full-featured eCommerce solution that helps you set up your store in minutes, and start selling online instantly. It includes a range of apps to help you grow your sales, improve conversions and customer satisfaction, and create more personalized experiences for your customers.

ReConvert is a thank-you page app that helps you optimize your post-purchase pages with one-click upsells, cross-sells, and product recommendations. It has been proven to boost repeat purchases and new customer retention.

Its key features include a customizable thank you page, order status tracking, and branded shipping notifications. The app also allows you to collect valuable customer data, such as birthdays, product comments, and survey responses. It can even trigger targeted offers based on individual customer buying patterns. It is free for development stores but limited to a maximum number of orders per month.

8. Google Analytics

Shopify has a huge selection of 'plug and play' apps that you can install to enhance your store's functionality, without requiring any coding knowledge. However, they can also come with a hefty monthly fee.

For the most comprehensive analytics, you can use Google's Enhanced eCommerce feature on your site. This provides insights into every stage of the customer's journey, from search to checkout.

The Shopify platform allows you to build your own e-commerce store and integrate it with online retail point of sale (POS) features, which let you sell in person. You can also connect to popular marketplaces like Amazon and eBay. These platforms can help you promote your products to a wider audience and grow sales. But you should be careful when choosing the right type of products to sell online. The wrong product could hurt your business.

9. Shopify Payments

Shopify Payments is a native payment solution that enables business owners to offer their customers a variety of online payment methods. This includes credit cards, debit cards, eChecks, Apple Pay, Google Pay, and Amazon Pay.

Payment options are a critical factor in shoppers’ purchasing decisions. This is particularly true for eCommerce sites. With this in mind, it’s important that store owners make their payment options as easy and convenient as possible for their buyers.

Using the Klarna on-site messaging app, merchants can display customized messaging about Klarna as a payment option on their home page, checkout page, or product pages to help boost conversions. The app also allows merchants to create and send custom messages to specific groups of customers. SmartrMail is a free and paid Shopify app that helps merchants compose newsletters five times faster than Mailchimp.

10. Shopify Analytics

Shopify Analytics is an essential tool for tracking and analyzing the sales, traffic, and customer behavior of your online store. You can use this data to make informed decisions that help you grow your business.

You can view reports on a variety of topics including acquisition, behavior, finance, inventory, and marketing. By comparing these reports over time, you can spot emerging trends and make better decisions for your store. These insights can help you better meet consumer demands, increase sales through targeted upselling, and manage your inventory with fewer mistakes. There are a number of apps that can be used for this purpose, including Analytics Buddy, Conversific Store Analytics, and Hitsteps. All are free and easy to use. You can even import your existing data into these tools.

Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at wish@thegenielab.com