Shopify Store Localization - Why Localization Is Important For Shopify SEO

If you are planning to sell in a new country or market, localizing your store content is essential for a great customer experience. Localization also helps you rank better in search engines like Google.

Bablic is a translation app that works natively with Shopify and doesn’t require installing a separate multilingual theme or a code snippet for checkout pages. This makes it the best way to translate your Shopify store.

Expand Your Business Internationally

Shopify is an effective eCommerce platform for merchants looking to sell globally. However, as you grow internationally, it’s important to make sure that your store is locally optimized for each new country or region to attract local shoppers and increase conversions.

To do this, it’s crucial to consider the cultural elements that make a store feel native, not just language and text. Customers from different regions have unique needs and rely on different types of information about products and services. If you don’t take the time to understand these differences, you could be putting your international buyers off.

Fortunately, there are many tools that make it easy to expand your business internationally without breaking the bank on professional translations. For example, a simple code snippet (using the free app, Localize) adds the language code to your URLs so that search engines recognize the country-specific version of your store. In addition, using the localized checkout built into Commerce Layer makes it easy to optimize your checkout for each market.

The other key to success in a new market is understanding your customer base. You can do this by breaking down website traffic data in Google Analytics to see which countries or regions are performing well and analyzing the demographics of visitors in those markets. Alternatively, you can ask your sales team about which regions they see the most interest in, or use social media analytics to track how customers respond to campaigns.

Finally, you should also think about the payment methods available in each region. By offering local payment options like Klarna, Sofort, iDEAL, and Bancontact, you can build trust with your international shoppers and drive conversion.

Localization is one of the most cost-effective ways to improve your store’s SEO rankings and expand your customer base, but it requires careful consideration to ensure that the message you send is consistent across your different markets. To help you achieve this, we recommend working with a translation partner that has an in-context editor, such as Weglot, which offers a visual interface to edit your site’s content and pages.

Boost Your Search Engine Rankings

Search engine optimization is the process of optimizing your website to make it easier for search engines to find and understand. It involves a variety of tasks, including using keywords, adding title tags and meta descriptions, and creating a sitemap. Localization can also help improve your SEO by ensuring that your site is accessible to customers in different languages. This will allow you to rank higher in search results and attract more international customers.

Localizing your Shopify store is a great way to improve your SEO and increase your traffic. By using the right keywords, creating an attractive UI and UX, and providing content in the local language, you can boost your search engine rankings and reach more shoppers.

Aside from language, another important aspect to consider when localizing your store is currency. Shopify makes this easy by offering a multi-currency option, which allows merchants to sell in multiple currencies on one storefront. This is a handy tool for large merchants with an existing global presence, as it reduces the overhead costs of maintaining separate online stores.

Having your store available in the local language is a great start, but there are many other ways you can optimize your online store for international shoppers. For example, you should make sure that your product and collection pages include relevant title tags, meta descriptions, and URLs. In addition, you should use a search engine-friendly image file format such as WebP (when supported by end browsers) and ensure that your images have descriptive alt text.

You should also consider implementing geotargeting and geofencing on your site to personalize the user experience for each location. This will enable you to display products and promotions that are most relevant to your customers. For example, you can use an app like Weglot to automatically translate your store's contents into multiple languages and display prices in their respective currencies.

This will provide an optimal shopping experience for your customers and ensure that you're showing up in search results for the most relevant keywords. This is essential for attracting and keeping customers, as well as increasing sales.

Increase Conversion Rates

Considering the 4.75 billion people that make up the internet today, and only a quarter of them speaking English, it’s easy to understand why offering localized content would increase conversion rates. It’s no secret that customers prefer to shop in their native language. In fact, 55% of consumers say they won’t make a purchase on an online store that doesn’t offer content in their language.

Offering a localized shopping experience will also boost trust and loyalty for your brand. It’s important to keep in mind that localization goes far beyond simply translating your website into the local language. It is the process of adapting your content and products to meet the cultural preferences of each specific market. This can include adjusting product titles, descriptions, and images, as well as ensuring that all pricing is displayed in the local currency.

Localization is one of the best ways to expand your customer base and grow your business internationally. But it is important to have the right translation partner by your side.

A Shopify translator that specializes in eCommerce will understand the nuances of the global retail landscape and ensure your marketing messages remain consistent across all languages. This way, your customers will feel like they are shopping with a local retailer that understands their needs and expectations.

Shopify offers several options for multilingual commerce, including the option to create a separate storefront for each of your sales markets. However, this can be challenging, expensive, and time-consuming to manage and maintain. Plus, it doesn’t provide the same level of customization as a truly localized experience.

For example, a localized multilingual site requires specialized technology to automatically route visitors to the appropriate storefront. This is accomplished using geo-targeting apps, like the one used by Fashion Nova to redirect international shoppers visiting to a localized subdomain. These apps are also used to translate product, page, and checkout experiences.

Another option is to use a third-party translation app, such as Weglot, that works within your Shopify backend and seamlessly integrates with all the major SEO features, like hreflang tags, sitemaps, and search engine languages. This allows you to offer a fully localized eCommerce experience without having to worry about maintaining multiple different storefronts and associated SEO management.

Get Started Today

Whether you’re a giant global retailer or a spare bedroom side hustler, Shopify has made it possible for anyone to launch their own eCommerce store. And while this makes it easier than ever to build an online business, it’s still up to you to attract and keep customers. One way to do this is by localizing your site to their native language. This ensures your customers can understand product specifications, marketing messages, and after-sale support information.

One of the best ways to do this is by using a Shopify translation app like Bablic. Bablic is designed from the ground up for eCommerce and offers a full range of features to help you make your site more accessible to your target audience.

Getting started is easy — simply log in to your Shopify account, select the languages you want to translate, and download the translation file. You can also add tags to your translations so that search engines know to display the correct versions of your website to your audience.

It’s important to note that not all of your Shopify content will be available for translation. Some of your content, such as introductory text and shipping information, may not be able to be translated with any of the standard translation apps offered by Shopify. However, you can translate these parts of your store by using a custom translation service or by adding localized text to your existing Shopify themes.

Aside from the obvious benefits of attracting and keeping local customers, there are many other advantages to offering your products in their native language. For example, shoppers will be able to better understand your shipping policies and terms, which can help ease their purchase decisions. They will also be able to easily find the contact information you have listed for your customer service department, making it easy to get any issues resolved quickly and accurately.

As the number of digital consumers continues to grow, it’s essential that businesses offer a seamless shopping experience across multiple languages. By translating their websites and offering their products in the local language, merchants can increase their brand visibility and boost sales in new markets. With a Shopify translation app like Bablic, it’s never been easier to create a multilingual online store and tap into lucrative international markets.

Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at wish@thegenielab.com