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"Make it Big" was a 2-day virtual event in 2021, and yes, you might think you might have missed it for your 2022 strategy and thought leadership. But guess what, the event was recorded and can be viewed, and while has been available for tens of thousands of merchants, you can still catch up on their keynote speeches. Some of these speakers such as Mark Cuban discuss disruptive innovation and investing for growth. Additionally, you have Ann Handley, Neil Patel, plus Justin Wang of LARQ, Chris Van Dusen of CBDistillery, and so many more.
Background
On September 14, 2021 the 2-day conference took place, and some key take-aways to take note of such as Mark Cuban's quote: “It doesn’t matter how many times you fail. You only have to be right once and then everyone can tell you that you are an overnight success.” While most store owners work hard on their online stores, their marketing, their customer expectations and satisfaction, logistics and supply issues. All the dynamics and efforts in eCommerce have been to drive Artificial Intelligence (AI), Augmented reality (AR), and Virtual Reality (VR) in the shopping experience. A lot of this effort is being placed in Software As A Service (SAAS) platforms, and BigCommerce being an Open SAAS platform has been leading the charge.
How Artificial Intelligence (AI) Can help sell More
Mary Ellen Coe and Bill ready from Google were present to tell the audience about AI and how it can help your sales. Their keynote session was presented on September 15th, 2021. Discussion of the digital shopping experience from Google Ads, Social Media and the role of data, analytics, and how digital trends helps curate the right products, messaging, and the use of your SAAS Applications.
The Line-up
Keynote: Disruptive Innovation and Investing for Growth - with Mark Cuban, Mark Cuban Companies
The LARQ Story: Creating a Hybrid Strategy with an Entrepreneurial Spirit - with Justin Wang, LARQ
The TikTok Appeal: Viral Marketing for Any Business - with Lorry Destainville, TikTok
Storytelling and Community: How to Create Content that Converts - with Ann Handley, MarketingProfs
Ecommerce in Emerging Markets: Latin America - with Vanessa Santos
Exploring New Ways to Win with Walmart Marketplace - with Michael Mosser, Walmart
Keynote: Harnessing the Power of AI to Sell More - with Mary Ellen Coe and Bill Ready, Google
Cutting-Edge UX/CX and Digital Innovation - with Marcus Murphy, The Five Percent, and Oli Billson, NextLevelBusiness.com
The New Face of B2B: Millennial Buyers & Creating Consumer-Like Experiences - with Keith Karlick, Overdose
Shoppertainment: The Secret to Holiday Retail Success - with Nicole Leinbach Reyhle, Retail Minded
Conquering High-Risk Verticals with Influencer Marketing - with Chris Van Dusen, CBDistillery
How to Attract, Convert and Retain Your Customers - with Neil Patel, NP Digital
The Value
When an online business reflectively looks at where they might make their next efforts to improve their sales and drive their customer satisfaction, getting some thought leadership can put some perspective in your planning for 2022. The topics above show a diverse coverage on the micro and macroeconomic dynamics, social media marketing trends, to influencer marketing. Unlike traditional software, the SAAS model is now used on social media platforms, and most of the tools used for analysis are cloud-based. Therefore to understand the trends, the areas where to focus, and the tools, the conference can add value to you, your business, your customers.
Where to watch Make it Big
Fortunately, BigCommerce offers a free ticket when you "Register Now" at the below link:
https://www.bigcommerce.com/make-it-big/
Watching the conferences on-demand allows eCommerce professionals the flexibility of time, and watch each keynote speaker at their convenience. Additionally, the research on the business applications being mentioned, and their technologies, gives the store owner a chance to test and apply some of the tools being referenced. Customer feedback and customer feelings on any testing on these tools, which may relate to customer support or sales tools will help assess how they can enhance the experience.
Conclusion
Getting your dose of thought leadership for 2022 is never too late, we have the year ahead of us. Cloud services are poised to use advanced tools that integrate social networks, data centers, and various cloud computing systems. So why not brush up on what can make your sales boost, and further penetrate your market. And if you even need to have a discussion on some of these topics, and needs some feedback - feel free to reach out to us at wish@thegenielab.com
