Shopify's YouTube Promotional Tips

YouTube for Shopify Tips

1. Set up a YouTube Channel: With a Google Account, when you do, ensure it is under your brand name and set up the channel with the profile details, and company website. When users see your videos, the customer expectations are to enquire further, check your channel to subscribe, as well as get notifications. Do not worry about your personal details since they are viewable by the general public. Your channel needs to be properly illustrated and the information needs to be descriptive of your brand, using keywords that relate to your goods and brand (Layout/Branding/Basic Info).

2. Selling on Youtube for your Shopify Store: Part of your marketing strategies, selling products online is about sales funnels, and here you have to have a strategy on how your Youtube video will entice the audience to click and visit your store - on a landing page, product page, or home page. The idea here is to aim and relate accordingly between the video and the page - if you feature the products, then aim to land on the product pages. If your video aims to display the brand, then the home page. This should be part of your customer experience strategy, which might include support videos that may link to your FAQs and Support pages. Shopify and Youtube can be a powerful combination when it comes to initiating interest in your Shopify Store.

3. Equipment: Most have a smartphone that can do the video capture, in either 4K or 1080p video resolutions. However, when it comes to additional accessories, investing in a good tripod, considering lighting and an external microphone can make the experience for the audience much better. Finally, video editing software like Movie Maker for PC, and iMovie for the Mac to finalize your videos before uploading them into your channel.

4. Online store or Landing page: For a great customer experience, organizing your content to support your video has to be part of your planning. Therefore part of your production is to identify the supporting pages that the video will require as the call-to-action from it.

5. Creating a posting schedule: When you start posting on your Youtube Channel it is much like a FaceBook feed, regular posts are expected as the audience consumes your content. This will also increase word of mouth to grow your channel subscribers. As you add products to your eCommerce store, you will be compelled to create content marketing and videos about it - synchronize your product launches with your Youtube content, and support pages at a regular interval for the audience to expect to hear from your brand.

6. Create engaging content: Creating a meaningful connection and being customer-centric rather than sales-like content is the direction the brand should take. Engaging content takes more time to research so as to get comments in the section below the video to which you can respond, and get the customers to see the online store. Shoppable videos should be the start of the purchasing journey as they discover what your brand and products are about regarding their interest.

7. Identify trends within your niche: Youtube's algorithms pick up on popular content and become suggested videos for the audience. By "vlogging" or covering trending topics and relating them to your brand and products can catch a greater audience. But keep in mind that Youtube has a lot of terms and conditions to not infringe upon content that's copyrighted. The curated list of what's trending is updated every 15 minutes on the platform, so it may be worth a watch to see how your target market is consuming that content.

8. Check on your competitors: Reviewing the content of your competitors, and how they link their video content to content on their online store is important to learn from. Shopify to YouTube and YouTube to Shopify and how their content strategy works and is it effective. Learning from the competition is 1/2 the work for your own strategy, then scaling up and differentiating is the next step.

9. Google Trends for YouTube: This is a keyword research tool for you to identify keywords to associate with your video, interest by regions, or over time, these statistics can greatly assist in how your position your video content and bring them back to your Shopify Store. 

Youtube eCommerce

1. Require a minimum of 1000 subscribers

2. Have more than 4K hours of users watching your channel content in the last 12 months

3. No community guideline strikes on your channel

4. Being in a geographic location where the YouTube Partner is available

5. Have a linked Adsense account

Selling Merchandise through YouTube

Integrating your Shopify Store

Streamlining your market strategy

Optimize for SEO

Summary